Provide a transport guide for concessionary pass holders in Barton. Guide would be oriented towards concessionary pass holders and include information about PickMeUp and other travel options specific to Barton including active travel. Guide would be mailed to new concessionary pass recipients and potentially to recent recipients.
Catch audience at a point of change in their life when they are open to new methods of transport.
people don't know what they can use the concessionary pass for
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